In a time where stress and mental health challenges are more pressing than ever, Ambitionprofile Academy offers a new, relevant and timely perspective on these critical issues. With us, you don't just learn to use a unique tool; you become part of a professional community that wants to define the future of work.

Through Ambitionprofile Academy, we:
 

• train skilled facilitators in using the groundbreaking digital tool, Ambitionprofile.

• build a vibrant professional community with certified trainers who stay professionally updated, share valuable experiences, and expand their networks.

• work to bring a new and deeper perspective on how to effectively prevent stress and simultaneously enhance performance in workplaces.
   

What is Ambitionprofile?

Ambitionprofile is an innovative, research-based tool that uniquely maps thought patterns related to stress, pressure, demands, and performance – both for individuals and at team and organizational levels.

This is done through a user-friendly, digital assessment. Each individual gains insight into which of the four "personas" they most resemble, and how they score on a few different parameters.

The personas are developed to make it easy to understand and discuss complex reaction patterns that might otherwise be difficult to articulate. Ambitionprofile provides a concrete framework for initiating meaningful conversations.
 

• Learn more about the research behind Ambitionprofile here

• Listen to the HR-podden episode: What you need to know about stress and burnout (Norwegian and Swedish)
   

Why was Ambitionprofile created?

Ambitionprofile was born out of deep frustration with the shortcomings of traditional stress management. Despite increased focus and significant investments in welfare programs, courses, and "stress management techniques," mental ill-health and stress-related issues continue to rise in the workplace.

Sick-leave statistics highlight a growing problem, and organizational psychologist Jens Näsström recognized a clear and pressing need for a completely new approach.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

​

What challenges does Ambitionprofile aim to solve?

​

• Hidden Burnout: Many struggle silently for long periods before symptoms become apparent. Ambitionprofile is designed to detect these underlying patterns early, often years before full burnout materializes. This is about identifying the "invisible" stress factors that erode employee energy and well-being.
   

• Focus on cause, not just symptom: Traditional methods often address the symptoms of stress, but rarely its deeper causes. Ambitionprofile delves into psychological factors like perfectionism and performance-based self-esteem – the profound drivers behind many stress-related conditions. It's about understanding why we react the way we do, rather than just learning general techniques.
   

• Lack of effective tools for proactive intervention:
  Leaders and HR often lack concrete tools to initiate difficult conversations about stress in a constructive manner. Ambitionprofile provides a shared language and framework, making it easier to discuss complex topics and find solutions before problems escalate.
   

• Deeper insight into self-leadership: Self-leadership is important in today's workplace, but approaches can often be too generic. Without concrete tools to understand individual prerequisites and patterns, achieving full success becomes challenging. Ambitionprofile offers deeper insight by strengthening individual self-leadership competence. This makes it possible to identify specific areas where each person can develop their ability to guide themselves out of unhelpful stress patterns, thereby achieving more lasting mastery.
   

• Economic and human cost:
  Prolonged stress and burnout incur enormous costs, both for the individual (health, quality of life) and for the organization (productivity loss, sick leave, turnover). By enabling prevention, Ambitionprofile can help reduce these costs.
   

At its core, Ambitionprofile is built on the belief that by understanding and addressing the internal, individual drivers that lead to stress, we can not only prevent burnout – but also foster a work environment where people thrive, perform, and develop sustainably.
 

What do we aim to achieve, and how?

With Ambitionprofile Academy, we aim to bring about a significant change in how organizations manage stress and promote employee well-being.

Our primary goals are:
 

• Prevent stress and burnout: By identifying risk factors early, Ambitionprofile empowers companies to implement targeted, preventative measures that reduce human suffering and economic costs.

 

• Strengthen self-leadership and leadership: The tool provides both leaders and employees with deeper self-insight, which in turn leads to improved self-leadership and more effective, empathetic leadership.
   

• Build sustainable and high-performing teams:
  By understanding a team's "stress DNA" and individual needs, organizations can create teams better equipped to handle challenges, reduce conflicts, and achieve superior results.
   

• Optimize organizational potential:
  We believe that when employees thrive and stress is reduced, both individual and collective performance increase, contributing to greater profitability and a healthier company culture.
   

We achieve this by training and certifying professionals through Ambitionprofile Academy. We educate and support consultants, HR managers, and leaders who want to implement this tool and contribute to creating workplaces where people can thrive and perform at their best over time.
 

Who is behind It?

Ambitionprofile is the result of Jens Näsström's research and deep understanding of the challenges associated with stress and mental ill-health in the workplace.

Ambitionprofile Academy was established to certify internal and external facilitators in the tool, and is run by a dedicated team:
 

• Jens Näsström is an organizational psychologist, researcher, the Head of Science and Founder of Ambitionprofile and partner in Ambitionprofile Academy. For over two decades, he has specialized in the psychology of ambition, performance, and stress, advising leaders and HR professionals.
   

• Målfrid J. Ågotnes, Trainer and Partner at Ambitionprofile Academy. She is educated in Gestalt therapy, relational leadership, and performance leadership, with specialized expertise in facilitation.
   

• Magnus Sundquist, partner in Ambitionprofile Academy and responsible for trainers relations, sales, and administration. He has extensive experience from high-performing professional environments.

​

Curious about collaboration?

We are actively certifying professionals in Norway and Sweden, and are now looking to expand into new markets.

If you are interested in exploring opportunities to introduce Ambitionprofile in your country, please reach out to us at magnus@ambitionprofile.com. 

​

​

​